As an entrepreneur in esports, gaming and digital entertainment, Sam is a co-founder of Cyberlabs, digital entertainment and venues solutions provider, not-for-profit social impact focused ESG Gaming, and Chief Business Development Officer at gaming peripherals brand UNEVN. He co-founded and spearheaded media and events business Esports Insider between 2016-2024 ahead of a successful sale and exit. Sam has also advised a number of operators around the sector including Skybox, 3D Aim Trainer, and Rewired VC.