Each year, FETC attracts the attention of the nation’s top business, education and technology media with pre-conference news coverage, reports from the conference and post-event stories. Our annual Orlando conference draws dozens of reporters, editors and bloggers who consistently tell us that FETC provides the most sophisticated, thorough and useful media relations services and resources of the ed-tech conferences they attend, including our online “Virtual Newsroom” and our on-site Press Room.
Being a magnet for the ed-tech press also means that FETC provides an array of “added-value” (i.e., included in exhibitor fees) opportunities for exhibitors to connect with the media and secure additional layers of exposure for their companies, products and services. Here are your options for taking advantage of FETC’s unparalleled media and publicity opportunities:
- Press kit distribution. Press kits are displayed on a first-come, first-served, space-available basis (limited to one slot per exhibitor). This gives exhibitors access to members of the media who attend the conference and visit the on-site Press Room. Exhibitors may use only their allotted space for press kits and are responsible for restocking their material. (Note: Due to limited space, the Press Room may not be used to store additional supplies of press kits.) Supplies may be dropped off at the Press Room (located in S220C) after 10 a.m. on Tuesday, February 1.
- FETC website and Virtual Newsroom. Exhibitors may post press releases or media advisories, including graphics, on the FETC website at the special “Virtual Newsroom” or Press page. The FETC Virtual Newsroom is designed to give media easy access to up-to-date information needed to cover the conference, as well as information on scheduled media events and last-minute additions. Exhibitors should send releases and advisories digitally to FETCpress@1105media.com. (Note: Releases and advisories sent after Friday, January 28, are not guaranteed to be posted before the start of the conference.)
- FETC social media. Prior to, during and after the conference, FETC will use two social media outlets – Twitter and Facebook – to promote the conference, engage target audiences and share information. FETC will utilize a Twitter search tool known as the hashtag (#FETC and #edtech), which enables interested “tweeps” to easily locate FETC participants and conference information, as well as participate in conversations and dialogs. We encourage exhibitors to employ Twitter, tweet about your presence and utilize the hashtags to ensure your messages are received by the more than 1,200 people following FETC. In addition, FETC has a page on Facebook that is being used to promote conference activities and information. You are invited to “like” our page and post messages about your participation (and Exhibit Hall location) at FETC.
- Press list availability. Prior to the conference, FETC will release the registered press list, allowing for advance publicity about products and scheduled press events. The list includes contact information for media who have registered for the conference. It can be accessed online through the Virtual Newsroom after January 5, 2011, and will be updated frequently. (Note: Media who register on-site at the conference will be added to the posted list daily during the conference.)
- Press Room access/utilization. FETC’s on-site Press Room is available for use by exhibitors for meetings, demonstrations or one-on-one interviews on a space-available basis (advance reservations are available for tables and seating). The Press Room will offer only wireless Internet access, so please be sure to have an active wireless card for your laptop computer.
- Press Room availability. Press Room space may be used, free-of-charge, for press conferences and events (e.g., press luncheons, receptions), with priority given to conference sponsors. FETC’s PR staff will coordinate scheduling and will assist with publicity, if desired. Press conferences and events must be scheduled at least a week in advance, with reservations on a space-available basis. (Note: Exhibitor access to the Press Room may be limited during scheduled events.) FETC’s PR staff can also assist, at no cost, with the planning of special events, receptions or one-on-one interviews. Provided space includes seating for media, lectern, audio system, ActiveBoard projection screen (tentative) and A/V cart.
- Photography. For a fee, exhibitors can have access to FETC’s on-site photographer. The PR staff can also provide complimentary photographic services for media events occurring in the Press Room.
- Public relations support. Exhibitors without PR staffing or support may contract directly with FETC’s professional public relations team in developing a results-oriented press plan to advance your media efforts and ensure you capitalize on the many publicity and promotional opportunities presented at FETC 2011. PR counseling will include strategies, tactics, tips on what drives the media, how to position your company and products around current issues, how and when to pitch certain media (i.e., bloggers), measuring outcomes and integrating social media into marketing efforts. In addition to providing PR counseling, our PR team can assist in implementing your plan, including contacting attending reporters and bloggers to set up meetings and interviews, providing product/event information and/or encouraging them to visit your booth. Also, if you do not currently have a Twitter, Facebook, LinkedIn or FourSquare presence, our PR team can assist with social media engagement, including creating a compelling profile or page, handling your promotional posts and/or coaching you in doing so yourself (including providing you with a social media “how-to” guide to help promote your products and maximize media exposure).
For more information, please contact FETC 2011 Media Relations Manager Rick Oppenheim at (850) 386-9100 or FETCpress@1105media.com.